Dove – Distorted Perception of Beauty


Click on the picture to see the transformation.


Of course, we intellectually know that models that appears on our magazines and billboards have been enhanced. But quite often we still assume that a celebrity/model looks just like how they appear on these flashy pages too.  Dove, in its Campaign for Real Beauty, hit a gem in this commercial spot that illustrates just exactly how the whole mechanism works – the lighting, the make-up, and the digital touch ups.

And yes, no wonder our perception of beauty is distorted.

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