It’s a spectacular work of art on the façade of the Sandberg Institute in Amsterdam consisting of more than 300 logos and trademarks of businesses, organizations and people. The façade consists of more than 16,000 tiles [35x29cm], each of which will soon be supplied with its own individual printed plastic plate. The result will be an overwhelming mosaic of colour and information – a project that seeks to push the boundaries between commerce and art, society and the movements of the market, the private sector and public space. The Sandberg Institute is located on the Amsterdam ring road in the Zuidas district, the city’s new economic center.
Perhaps this is simply a massive advertisement for its own art/design programs as well. This reminds me of Andy Warhol of Campbell-Soup-Art fame, just perhaps multiplied a hundred times. Not quite my cup of tea – advertising in itself is an art, but putting together a collage of brand names is just… not quite the epitome of human mind’s exploration.