The media landscape today’s definitely a vastly different one than just twenty years ago. Effective advertisements of yore were mass-blasted through the conventional channels: TV, Mass Print, radio, etc. Most of the time, the effectiveness of the campaign scaled rather proportionally with your pockets.
With recent developments in technology, we’re seeing the emergence of a whole new ballgame. We can now skip past the ads in TV program segments. We probably don’t even watch TV all that much – preferring to get our stuff through the Internet, sans advertisements, at our own time and pace. We’re freed from the confines of having to sit through commercials, infomercials – we can effectively filter them now.
What, then, happens to the conversation between the advertiser and the consumer? This video explores.