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	<title>Comments on: London Olympics 2012 Logo</title>
	<atom:link href="http://gemssty.com/2007/06/05/london-olympics-2012-logo/feed/" rel="self" type="application/rss+xml" />
	<link>http://gemssty.com/2007/06/05/london-olympics-2012-logo/</link>
	<description>design+other interesting tidbits</description>
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	<item>
		<title>By: Visual Branding - more than a mark &#171; Gems Sty</title>
		<link>http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-10976</link>
		<dc:creator><![CDATA[Visual Branding - more than a mark &#171; Gems Sty]]></dc:creator>
		<pubDate>Fri, 16 Nov 2007 15:05:15 +0000</pubDate>
		<guid isPermaLink="false">http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-10976</guid>
		<description><![CDATA[[...] also the ones behind the London 2012 Olympic logo, which I didn&#8217;t find too impressive (and blogged here). The logo was along the same thought - promising versatility and flexibility in usage - but I [...]]]></description>
		<content:encoded><![CDATA[<p>[...] also the ones behind the London 2012 Olympic logo, which I didn&#8217;t find too impressive (and blogged here). The logo was along the same thought &#8211; promising versatility and flexibility in usage &#8211; but I [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Lisa</title>
		<link>http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-7508</link>
		<dc:creator><![CDATA[Lisa]]></dc:creator>
		<pubDate>Thu, 05 Jul 2007 08:11:39 +0000</pubDate>
		<guid isPermaLink="false">http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-7508</guid>
		<description><![CDATA[The design is stupid
-it&#039;s too simple and stupid.
-it&#039;s just shapes and pushing it for art. 
-it&#039;s pathetic
-it&#039;s lame
-it&#039;s a bad reflection on London.]]></description>
		<content:encoded><![CDATA[<p>The design is stupid<br />
-it&#8217;s too simple and stupid.<br />
-it&#8217;s just shapes and pushing it for art.<br />
-it&#8217;s pathetic<br />
-it&#8217;s lame<br />
-it&#8217;s a bad reflection on London.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Gems Sty</title>
		<link>http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-7097</link>
		<dc:creator><![CDATA[Gems Sty]]></dc:creator>
		<pubDate>Fri, 22 Jun 2007 16:45:54 +0000</pubDate>
		<guid isPermaLink="false">http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-7097</guid>
		<description><![CDATA[Vivienne: Hey, that&#039;s an insightful observation that didn&#039;t occur to me~ indeed perhaps they felt disappointed after being represented as what they might&#039;ve perceived as amateur, irrelevant and &quot;un-London&quot;. They won&#039;t be too happy especially after all that campaining for London for the games.

Stranger: Yup, that&#039;s true - there were reports that the video triggered some epileptic fits - though that has probably less to do with the design per se, but more of the way it&#039;s used (flashing).]]></description>
		<content:encoded><![CDATA[<p>Vivienne: Hey, that&#8217;s an insightful observation that didn&#8217;t occur to me~ indeed perhaps they felt disappointed after being represented as what they might&#8217;ve perceived as amateur, irrelevant and &#8220;un-London&#8221;. They won&#8217;t be too happy especially after all that campaining for London for the games.</p>
<p>Stranger: Yup, that&#8217;s true &#8211; there were reports that the video triggered some epileptic fits &#8211; though that has probably less to do with the design per se, but more of the way it&#8217;s used (flashing).</p>
]]></content:encoded>
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	<item>
		<title>By: Stranger</title>
		<link>http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-7075</link>
		<dc:creator><![CDATA[Stranger]]></dc:creator>
		<pubDate>Fri, 22 Jun 2007 13:12:43 +0000</pubDate>
		<guid isPermaLink="false">http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-7075</guid>
		<description><![CDATA[The Times said there were &lt;a href=&quot;http://marketingagencytalk.com/?p=12/&quot; rel=&quot;nofollow&quot;&gt;a number of fits&lt;/a&gt; after the Logo video was shown too]]></description>
		<content:encoded><![CDATA[<p>The Times said there were <a href="http://marketingagencytalk.com/?p=12/" rel="nofollow">a number of fits</a> after the Logo video was shown too</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: VivienneQuek</title>
		<link>http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-7074</link>
		<dc:creator><![CDATA[VivienneQuek]]></dc:creator>
		<pubDate>Fri, 22 Jun 2007 13:08:42 +0000</pubDate>
		<guid isPermaLink="false">http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-7074</guid>
		<description><![CDATA[I guess the Brits did not like it because there is no nationalistic pride in the logo. Nationalism is evident in the graphical execution of the logo for 
&lt;a href=&quot;http://www.versacreations.net/advertising/115/alternative-london-olympics-2012-logo-past-olympics-logo/&quot; rel=&quot;nofollow&quot;&gt;Sydney 2000, Athens 2004 and Beijing 2008&lt;/a&gt;.]]></description>
		<content:encoded><![CDATA[<p>I guess the Brits did not like it because there is no nationalistic pride in the logo. Nationalism is evident in the graphical execution of the logo for<br />
<a href="http://www.versacreations.net/advertising/115/alternative-london-olympics-2012-logo-past-olympics-logo/" rel="nofollow">Sydney 2000, Athens 2004 and Beijing 2008</a>.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Gems Sty</title>
		<link>http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-7063</link>
		<dc:creator><![CDATA[Gems Sty]]></dc:creator>
		<pubDate>Thu, 21 Jun 2007 16:04:54 +0000</pubDate>
		<guid isPermaLink="false">http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-7063</guid>
		<description><![CDATA[RoC: I&#039;m also quite curious to see the mark &quot;in action&quot; too - the promise of versatility and adaptability while retaining its unique look across different media. It&#039;s one thing to promise that the logo has these capabilities, it&#039;s another to execute them (and do them way better than the current static logo).]]></description>
		<content:encoded><![CDATA[<p>RoC: I&#8217;m also quite curious to see the mark &#8220;in action&#8221; too &#8211; the promise of versatility and adaptability while retaining its unique look across different media. It&#8217;s one thing to promise that the logo has these capabilities, it&#8217;s another to execute them (and do them way better than the current static logo).</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: RoC</title>
		<link>http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-7034</link>
		<dc:creator><![CDATA[RoC]]></dc:creator>
		<pubDate>Wed, 20 Jun 2007 20:06:16 +0000</pubDate>
		<guid isPermaLink="false">http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-7034</guid>
		<description><![CDATA[I&#039;ve read a few articles about this now... And the design firm is still trying to stand by
their design... I&#039;m curious to see the mark &quot;in action,&quot; but I&#039;m still don&#039;t think I&#039;ll be 
impressed. Simply put... design is subjective, and in my humble opinion... this 
is pretty bad design regardless of how it&#039;s intended to be used.

I kind of agree with the statement below, but I still think it&#039;s a cop-out defense for bad design:

&quot;Jim Richardson of Sumo Design has pointed out at designweek.co.uk that 
the negativity damages the way the design profession is perceived by the 
public and devalues its work in the eyes of clients.&quot;

And I think this statement is ridiculous:

&quot;It is typical of our profession and our country to knock this logo before we 
have had a chance to see how it works.&quot;

If the design doesn&#039;t work on its own, then what difference does it make 
if it sort of works in context?

In a word: Lame.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;ve read a few articles about this now&#8230; And the design firm is still trying to stand by<br />
their design&#8230; I&#8217;m curious to see the mark &#8220;in action,&#8221; but I&#8217;m still don&#8217;t think I&#8217;ll be<br />
impressed. Simply put&#8230; design is subjective, and in my humble opinion&#8230; this<br />
is pretty bad design regardless of how it&#8217;s intended to be used.</p>
<p>I kind of agree with the statement below, but I still think it&#8217;s a cop-out defense for bad design:</p>
<p>&#8220;Jim Richardson of Sumo Design has pointed out at designweek.co.uk that<br />
the negativity damages the way the design profession is perceived by the<br />
public and devalues its work in the eyes of clients.&#8221;</p>
<p>And I think this statement is ridiculous:</p>
<p>&#8220;It is typical of our profession and our country to knock this logo before we<br />
have had a chance to see how it works.&#8221;</p>
<p>If the design doesn&#8217;t work on its own, then what difference does it make<br />
if it sort of works in context?</p>
<p>In a word: Lame.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Gems Sty</title>
		<link>http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-6646</link>
		<dc:creator><![CDATA[Gems Sty]]></dc:creator>
		<pubDate>Wed, 13 Jun 2007 11:08:59 +0000</pubDate>
		<guid isPermaLink="false">http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-6646</guid>
		<description><![CDATA[Hi miserable git, 

Why&#039;d you say that the olympics is a social degeneration vehicle? (I could think of why it&#039;d be expensive, or perhaps even the massive infrastructure/relocation efforts to accommodate the games...what else?)]]></description>
		<content:encoded><![CDATA[<p>Hi miserable git, </p>
<p>Why&#8217;d you say that the olympics is a social degeneration vehicle? (I could think of why it&#8217;d be expensive, or perhaps even the massive infrastructure/relocation efforts to accommodate the games&#8230;what else?)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: a miserable git</title>
		<link>http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-6629</link>
		<dc:creator><![CDATA[a miserable git]]></dc:creator>
		<pubDate>Wed, 13 Jun 2007 00:37:37 +0000</pubDate>
		<guid isPermaLink="false">http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-6629</guid>
		<description><![CDATA[Is it possible that, hilarious as the logo is, it&#039;s actually a clever establishment plot to divert attention away from the expensive social degeneration vehicle that is the olympics? Some of the commentary on it gives me the impression that, if the logo had been cool rather than resembling internet porn, there wouldn&#039;t be a problem. Fortunately it&#039;s utterly toss so we can all liberally rip the piss without any fear of actually upsetting anyone.]]></description>
		<content:encoded><![CDATA[<p>Is it possible that, hilarious as the logo is, it&#8217;s actually a clever establishment plot to divert attention away from the expensive social degeneration vehicle that is the olympics? Some of the commentary on it gives me the impression that, if the logo had been cool rather than resembling internet porn, there wouldn&#8217;t be a problem. Fortunately it&#8217;s utterly toss so we can all liberally rip the piss without any fear of actually upsetting anyone.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: i'm that friend</title>
		<link>http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-6617</link>
		<dc:creator><![CDATA[i'm that friend]]></dc:creator>
		<pubDate>Tue, 12 Jun 2007 16:33:22 +0000</pubDate>
		<guid isPermaLink="false">http://gemssty.com/2007/06/05/london-olympics-2012-logo/#comment-6617</guid>
		<description><![CDATA[Yeah I told him that]]></description>
		<content:encoded><![CDATA[<p>Yeah I told him that</p>
]]></content:encoded>
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