Flash-less Camera


Kodak – the company that practically invented modern consumer photography (who subsequently saw its near demise as film photography transits to digital photography) is digging deep into its heritage in innovation again in an attempt to restore their former glory. In the news release announced recently, it claims to have a new sensor technology that significantly increases sensitivity to light, so that flash photography is eliminated.

So far, the only picture accompanying the news report is a mysterious lab-looking guy holding up a palette of colored light, which frankly could’ve just come from any stock image websites. If the technology is indeed true though, would they be able to claw their way back, or have they already lost too much? The answer is it was not enough to rescue the sinking ship.


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