This video charts and describes some of the past events that we’ve seen – traditional media (whether content or advertisements) being displaced by new technologies and new perspectives of how information is passed on: from a hierarchical, top-down style to one in which the masses themselves are both the producers and consumers of information – hence the term “prosumers” (a different definition from the market segment of expert/professional consumer users).

There are some claims to what the future holds too – these are pretty bold, but it does give some sense of the revolutionary, paradigm-changing nature of the world that we live in – the transient nature of what we may have considered to be immovable and anchored firmly within the very fabric of society – things like television and radio.

On another note, I think the accent of the narrator is somewhat addictive too!


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