Gems Sty

We all know that typefaces gives a certain personality or character - it could be the modern, fresh and yet still credible ‘Gotham’ type that everyone’s been talking about recently; it could be the MS Comic Sans that was supposed to look childlike and fun, but seems to be despised by designers all over.

In the video, this concept of font personality is quite clearly shown - the creators uses font types to assemble a city - with the various objects being constructed from fonts that match their general or stereotypical characteristics. Interesting!