Gems Sty

Flogos are flying logos – a company has found out how to make these puffy white things and set them up into the sky, bearing whatever marques you wish to have through stenciling. The sizes aren’t too big now – from 24 inches to 48 inches – so you aren’t about to see a giant logo hanging on the horizon over the city’s skyline, yet. So for now, they’re still cute, funky little things that’d be great to spice up your launch event or what-have you.

But I’d imagine them getting bigger as technology improves. New and bigger. From 48 inch to 48 feet. From white puffy things to multi-colored splendor (Flogos is already working on tinted versions).

The thought of having to you walk out of your house, and can’t even avoid advertisements and commercial-ness even in the skies is rather troubling. Right now we’re seeing them on billboards, signs, streets, buildings…imagine when the sky’s full of these clouds too. On one end of the sky you see a whole patterned formation of LV’s monograms; elsewhere you see McDonald’s arches and Apple’s half-eaten apple jostling for space and attention, each pretending to be a clever gimmick, a part of nature’s clouds – when they are patently not.

And if these cloud-logos are just that – a bunch of water vapor – how would a city district rule it? Can you classify it as a blimp that needs license for the airspace it permeates? “But it’s just a cloud!”. And it can probably be released anywhere, rather anonymously and difficult to trace.

Maybe I’m thinking too much.