Gems Sty

Whether you’re an Apple fanboy or a PC die-hard, a good commercial is a good commercial. Here’s a clever parody portraying Lenovo’s edge over the Apple MacBook Air – showing off its integrated DVD-Drive, Ethernet ports and 3 USB ports and driving home the message: Lenovo’s machine is not a compromise, but a complete machine that still fits within that small envelope.

In almost every post this would inevitably draw fanboys on the Mac and the PC sides, claiming the superiority of their preferred choice while mudslinging the ‘enemy’. Sometimes it makes me wonder – with the marketing adage that apathy is worse than hate/love – so, what if everything you use has some crazy zealous fan/enemy? All the way from the choice of your breakfast cereal, to the file you use, to the USB cable that you carry – what if each and everyone of them has such polarizing camps?

If that sounds too scary or faraway, then what exactly is the essence that makes a product more polarizing than others? What is it about operating systems, MP3 players, computers and cars that bestow upon them this natural (?) sense of territory and boundary, of ‘me’ versus ‘the rest’?