Don’t Look at the Gorilla!


There’s probably very few designers who can boast of a design brief as unique as this:

On 18 May a gorilla named Bokito escaped from Rotterdam Zoo. During his escape the animal attacked a female visitor, who had frequent eye contact with the animal. This presumably led to the attack, since gorillas do not like direct eye contact. Health insurance company FBTO always offers simple solutions, so the weekend after the escape we distributed more than 2.000 so-called BokitoViewers at the entrance to Rotterdam Zoo.

Now the gorillas will probably be wondering why’s everyone looking in that direction…

Bookmark the permalink.

Leave a Reply

Your email address will not be published.