Shadow Signage

The sign is discreet – not too common for a marque bearing the name of a tourist-attracting business like a hotel. But that’s how this hotel in Florence, Italy roll. A faint spotlight at the top of the wall casts light upon what we usually see as an awkward ensemble of wires and voila – the name of the hotel is spelled out in the shadows on the stucco facade.
Subtle art!
[via hyperexperience]
[...] – bookmarked by 1 members originally found by ShikamaruIsHott on 2008-12-10 Shadow Signage http://gemssty.com/2008/07/21/shadow-signage/ – bookmarked by 5 members originally found by [...]