Shadow Signage

gallery-hotel-singage

The sign is discreet – not too common for a marque bearing the name of a tourist-attracting business like a hotel. But that’s how this hotel in Florence, Italy roll. A faint spotlight at the top of the wall casts light upon what we usually see as an awkward ensemble of wires and voila – the name of the hotel is spelled out in the shadows on the stucco facade.

Subtle art!

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