Feminine Hard Drive?



Here’s ‘Costume‘ – a concept design for a 2.5″ hard disk drive by designer Joongoo Lee, which obviously takes inspiration from ladies accessories, specifically the compact powder case. While the Samsung mark is on the product, this is almost certainly not really from Samsung design.

Diane from Popgadget (a blog dedicated to technology from a feminine perspective) here mistook it for an official Samsung idea – but it’s interesting to see her reaction to this product:

…Samsung has designed a concept compact hard drive that looks similar to a piece of make-up – and this picture shows it surrounded by make-up, to prove the point. You know, ‘cos we women are so crazy about cosmetics, we’ll buy anything if it looks like we can paint our faces with it.

So far though, this is just a concept – and maybe it should stay that way. I think the design is sleek and all, but I don’t agree with making tech designs gender specific. (Don’t small, sleek designs appeal to men, too?)

As a (male) designer, this is often a question that I ponder too. While I think simply ‘pinkifying’ a gadget is superficial, I can’t help but wonder if it (sometimes?) works. When designing a functionally neutral object (e.g. a hard disk drive) is there really no gap between male and female’s preferences? If there are (I think there are) – what are they (or what are they likely to be)?

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