A Collection of Redesigns

wefunction.com had a list of 50 redesigns – from the minor nips-and-tucks to full-fledged revamping of various designs – from logos, characters to products. It’s quite interesting to put the ‘before-and-after’ side by side and see the improvements: sometimes a little tweak can go a long way. Here is the list:

 

 1. AT&T

The colors are the same. The graphic is now 3d and the text is made lower case so it mimics what would by typed in a browser. These small changes make a huge difference.

redesign_1-ATT

 

2. BP

The text was changed to lower case, again making it Web friendly. The colors were also retained. Changing the graphic to a flower was likely done to convey a “green” image.

redesign_logo_BP

 

3. Sprint

New colors, new font and new image. It is a nice simple logo.

redesign_logo_Sprint

 

4. Mindshare

The text was changed to all caps and a new font was used. The color was retained for one of the “PacMan looking” circles.

redesign_logo_MindShare

 

5. Mustang 2010

By changing the shading, the impact is significant.

redesign_logo_Mustang

 

6. Adobe Photoshop CS4

In Photoshop CS4 Adobe went to a solid color packaging and one color font. No way you will mistake one version over the other.

redesign_logo_Adobe_PhotoShop

 

7. Discovery Channel

Very nicely done. The font was changed and both words are now in inverse print. The graphic works well both on web site and as the graphic shown in the lower right hand corner during broadcast.

redesign_logo_Discovery_Channel

 

8. Fanta

The new look is brighter and fresher. The wording was also made more planar and in order to make the whole word visible from one direction, the letters were brought closer together. Very nice.

redesign_logo_Fanta

 

9. Johnsons Baby

Inverse print and more diffuse colors. Gentle is the theme.

redesign_logo_Johnson

 

10. Fiat Bravo

The difference in these is huge. The former version would pass for an older east European model. The new version looks modern.

redesign_car_Fiat_Bravo

 

11. Steinlager

With richer coloring and effective use of shadows, the design looks modern and attractive.

redesign_logo_Steinlager

 

12. Applebee’s

The new font and using a slogan instead of a title is effective. The colors were also updated.

redesign_logo_Applebees

 

13. Firefox

The logo was changed to a round one (similar to Windows Explorer and Chrome) and the name was also changed. By including the blue globe, the colors are attractive.

redesign_logo_Firefox

 

14. QVC

Major change to the color, font and new Graphic symbolizing the Q. I expect to see an update to this one soon.

redesign_logo_QVC

 

15. Vauxhall

In line with what Ford did to the Mustang logo, dark/black is used with bold shadows to give a modern look.

redesign_logo_Vauxhall

 

16. MSNBC

A simple change of font and as other web properties have done, going to a lower case word.

redesign_logo_msnbc

 

17. Ford

By bolding the font slightly and creating a shadowed background, the new logo is definitely more modern.

redesign_logo_Ford

 

18. Ford Fiesta

The newer Ford Fiesta design is much improved and is made to look expensive even more so than the Fiat Bravo mentioned earlier.

redesign_car_Ford_Fiesta

 

19. The BBC

New font and higher contrast. They did not go to lower case. Very clean while keeping with tradition.

redesign_logo_BBC

 

20. Direct TV

The font and design stayed the same. Only a slight color change and use of shadows makes it look much better.

redesign_logo_DirecTV

 

21. Barack Obama

This website redesign was very well done. The new version utilizes brighter coloring and shadows effectively.

redesign_logo_Barack_Obama

 

22. Grooveshark

A new larger and bolder font combined with higher contrast is a major improvement.

redesign_logo_Grooveshark

 

23. BusinessWeek

A new font that is bolded and the removal of the blue line at the bottom is the upgrade here. I’m not sure how effective this change was.

redesign_logo_BusinessWeek

 

24. Viget Labs

This is another example of how many modern sites are successfully using these design concepts.

redesign_logo_Viget

 

25. Toys “R” Us

By placing the star inside the R instead of outside enabled a slight enlargement of the other letters. The colors were also adjusted slightly. Very nice.

redesign_logo_ToysRus

 

26. Seat Leon

The new model design sure speaks “Lets race”.

redesign_car_SeatLeon

 

27. N Design Studio

By fully utilizing the background with colors and design, the web site shows off very nice.

redesign_logo_nDesign

 

28. The BBC Website

The new design of the BBC website is a huge improvement and is geared toward more video articles.

redesign_website_bbc

 

29. WordPress.org

By adding color and shadows, the upgraded site appears modern and has an attractive feel to it.

redesign_website_WordPress

 

30. Microsoft

This redesign happened quite a while ago, however, as we have seen, by going to a high contrast simple logo is often very effective.

redesign_logo_Microsoft

 

31. MailChimp

By letting us see the mascot is carrying the mail, the new logo is still cute, but gives us a bit more info.

redesign_logo_MailChimp

 

32. CNET

CNET was already using lower case. I like the updated logo that removed the line between the letter c and n. Shadows were also added to give it a slight 3d appearance. Small but effective changes.

redesign_logo_CNET

 

33. Wembley Stadium

A large and expensive redesign of Wembley Stadium resulting a modern looking structure.

redesign_WembleyStadium

 

34. Apple iPod

Apple has done well with the designs they use for consumer electronics. Here they use contrast to great effect.

redesign_Apple_Ipod

 

 35. The Simpsons

This redesign made the characters more unique and easier to recognize. Very well done.

redesign_the_Simpsons

 

36. XBOX

The new design almost made it look like something Apple would produce. The new clean case looks good in modern entertainment centers.

redesign_XBOX

 

37. Design Shard

By lighting up the background a bit and a new logo, the sight continues to stay at the forefront in design.

redesign_website_DesignShard

 

38. KFC

With cleaner lines and an apron, the colonel is also made to appear slightly younger. The letters KFC are also larger and more visible.

redesign_logo_KFC

 

39. Walmart

New colors and a new font (almost all lower case), improves this venerable logo.

redesign_logo_Walmart

 

40. Envato

With this re-branding, the logo continues with the old colors, however, the font is bold and in all lower case.

redesign_logo_envato

 

41. Best Buy

Best Buy did a good job with the original logo and few in the US will not recognize it. The new version bucks the trend to go all lower case and also uses a less bold font.

redesign_logo_BestBuy

 

42. Macmillan

The new font using the green throughout makes this logo redesign look much improved and modern.

redesign_logo_MacMillan

 

43. Holiday Inn

Going to a warmer green color with shadows, and a new font, this is a great improvement.

redesign_logo_HolidayInn

 

44. British Telecom

The color was given more contrast and the graphic was made more abstract with additional colors. The original graphic could be confused with sports so this is a great improvement.

redesign_logo_BritishTelecom

 

45. Vicks

Going to one color and utilizing shadows giving it a 3d look, the Vicks redesign is very effective. It also will invoke an association with the what Vicks sells. The original logo looks like something you would find on some running shoes.

redesign_logo_Vicks

 

46. Fuel your Creativity

Changing to a high contrast bold font and taking the flame out of the letters was a smart move for this logo.

redesign_logo_FuelYourCreativity

 

47. Amazon

The original logo was conveying the Amazon river, however, the new logo in lower case fits the company much better. The orange graphic also conveys moving fast, again reflecting the message Amazon wants to convey.

redesign_logo_Amazon

 

48. Virgin Media

Although this was a buyout, the new logo is a huge improvement that conveys better what the store carries.

redesign_logo_VirginMedia

 

49. Macbook Pro

Made modern by a solid glass front and a solid aluminum base.

redesign_MacBookPro

 

50. HP

HP added shadowing to the circle for a 3d effect while keeping the lettering and font in the circle, however they have shed the tagline and the frame. A great example of making it simple.

redesign_logo_HP

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