Scrabble Advertisments
Here’s a series of TV advertisements for scrabble – featuring (fantastically) quirky creative & art direction. The concept is quite cool too:
Different words accidentally encounter during a Scrabble game, giving by chance birth to a world as unexpected as enchanting. Picture a board of Scrabble at the end of a game: words that have nothing to do with each other are crossing and overlapping, to the point that they sometimes tell a crazy story ! Our creative idea is to turn this fabulous potential into images. Everything will be executed by different illustrators, in order to come out with the best diversity in the possibilities offered by SCRABBLE.
by Ogilvy and Mather Paris.
[via advertolog]
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