This is a brilliant billboard advertisement execution for Nikon’s D700 camera in Seoul.
Along a busy subway station, there’s a backlit billboard featuring images of paparazzi (presumably holding the D700). As passers-by walk past, flashes are triggered, giving the illusion that the paparazzi in the billboard are jostling to snap a picture of the passers-by. The red carpet on the floor completes the scene, while also leading them to the store where the camera can be bought.
This ad is genius on a few levels:
- Attracts specific attention of the passer-by – there’s simply no way you can not look at the source of flashes.
- Appropriate – the context of the paparazzi photographers with Nikon cameras is a perfect pairing as well. Not only is the context for grabbing your attention with the flashes appropriate, the fact that paparazzi are probably one of the most discerning users of the camera (implicit endorsement) is also at work.
- The red carpet also serving dual-function: setting up the scene to make the passer-by feel like a celebrity, while also simultaneously doing the very important role of attention-conversion (into possible purchase) by leading to the shop.
[via The Cool Hunter]