Archive for July, 2009|Monthly archive page
Nothing to Hide (Air New Zealand)
Leave a CommentAt first it looks just like any normal in-flight safety briefing video, perhaps just a little cheerier and more upbeat than usual. If you look closer, however, you’d realize that all the crews doing the briefing are… naked!
Fear not of indecent bits though – while they’re naked, they’re body painted with their usual uniform to still look very much un-naked; and of course, all their camera takes are cleverly angled and timed to avoid any sensitive exposure.
And why go through all these? The airline behind it – Air New Zealand – is promoting their tagline of having “Nothing to hide” (no hidden charges for checked baggage, refreshments, etc.). I suppose this somewhat gimmicky video just about captures this spirit and eyeballs!
(PS: the guy loading the baggage in the video is actually the CEO Rob Fyfe – I don’t suppose many CEOs have this sense of fun and involvement with their company!)
Photography – Nailed it!
Czech photographer Vlad Artazov does great photography here with something as lifeless as nails – with dramatic lighting effect, props, angles and a deft hand to bend the nails into anthromorphic shapes, he seem to be able to extract emotions and human-expression out of the cold iron:
Quite many more here!
