Sony PS3 “The Play Face”

sony-playface

When we’re immersed in an intense activity – gaming and watching a sports match perhaps – our mind enters z certain ‘zone’. Being fully concentrated on the game, we lose our self-awareness and personal restraint, unleashing the truest facial expressions.

That is exactly what PS3 wants to capture in their campaign “Play Face“:

It’s that face you make when you are playing video games and concentrating so much that you don’t even realize the kind of expressions you are making. And everyone has a different one.

Here’s a video:

There are also (very) similar prior projects though – such as “Immersion” by Robbie Cooper and “Video Gamers” by Philip Toledano. Concept originality aside, I thought highlighting the ‘play face’ was an engaging move by PS3 – we all know it, we are instinctively and visually connected with that ‘face moments’ if we’ve ever played any games ourselves, and it communicates the riveting nature of videogames perfectly.

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