This is a rather unusual concept that aims to pedal home the point – LED lights use a lot less energy than conventional light sources. For 120 hours, the ad agency had volunteers pedaling around the clock on the bicycle to keep the 1500 LED lights glowing.
A Christmas campaign by BC Hydro – which interestingly, is an power/utility company. Maybe I’d write more on the apparent hypocrisy of companies who advocate the opposite of their products next time (e.g. Big Tobacco funding Quit-Smoking centers) etc.
