Since young I’ve known from statistics in encyclopedias that redwoods are the planet’s tallest trees – the tallest of which grows in excess of 100 meters. While my mind could probably read the numerical figure, it probably doesn’t comprehend the actual immensity and awe of it. And that’s where the following video from the National Geographic help to give some perspective:
Such amazing mother nature, and what dedication and tenacity on the parts of the photographers to capture that magnificent image!
It’s one of those things that I’d label as ‘dormant trivia’ – curious questions that I didn’t know exist, even though on hindsight, the bigger question is “why didn’t I think of that question (and find out the answer)? Maybe it’s just me being particularly ignorant or slow – that this is general knowledge to everyone but me:
Why are car cigarette lighters so big (diameter) compared to the cigarettes they are supposed to light?
It was making the rounds around the net - Microsoft’s (concept?) tablet titled Courier with some interesting UI features. The video shows pretty much a scrap/sketch-booking concept so there’s bit of quirky messy-ness within the UI (as how sketchbooks usually are); given the education-leaning demonstration I’d also wonder about the ‘Kindle-killerness’ – could Microsoft muscle their way into schools and convince boards of education that this is indeed going to be a real effective teaching aid (like how many iPod touches ended up as educational aid – IMHO probably more gadget-lust than actually effective tools for learning).
Recently I’ve taken a special interest in a rather niche segment of marketing – those done by loan sharks. Johor Bahru (or JB – city in Malaysia) has a very high density of these (theoretically?) illegal money-lending businesses, catering to anybody from gamblers seeking a quick rescue to ‘proper’ businessmen needing just that bit more cash flow.
Growing up, I had the common impression of loansharks where they are generally underground – where you need some sort of mafia-connection to get access to it. In JB this is a lot more ‘above-the-line’, where you’d see signs and phone numbers pasted all over, on practically every surface you can find.
Recently though, I get impressed yet again with their level of ’marketing professionalism’ – just received this set of brochures (only showing the front/back):
Check out the amount of design and creative direction (everything from layout, typography, photography to copy-writing, consistency in theme between the 3 separate brochures) that went into promoting their services: simply impressive!
I think… with the developments of Youtube, viral marketing and such, marketers have upped their antes in an attempt to out-weird one another – the ad above for a shaver is probably just yet another example of the absurdity (and yet hilarity and memorability) in the years to come.
We probably all have a vague idea (and have probably seen many) towering cranes in construction sites – those flamingo-legs scratching the clouds, almost unlimited in height, while hauling concretes and what-not around the site. Above is a video that shows exactly how it is assembled and grown as required, in tandem with the building construction.
We’ve (probably) all heard stories about how the sound of a car door greatly affects the perception of its value, and how engineers/marketers/car-makers would spend countless hours perfecting the perfect ‘thud’.
As they say, trillion is the new billion – and we’re still as far from *really* grasping the magnitude of all that money after trillions upon trillions are announced for this plan and that. So here’s Mint.com’s entry in explaining exactly how much money this is: