Talk about bringing the art to the masses!
While art galleries often project the image of catering only to a select group of (rich) connoisseurs, one in Helsinki has chosen to go on directly the opposite route. Housed in a former supermarket, art pieces are displayed exactly like the typical mart – on the shelves, counters, etc. – with all the shopping trolleys and baskets. Inheriting the traits of a supermarket, art here start from just a few euros, and they even had a promotion to give away 100 art pieces to the first 100 (it was wildly successful – lines over 100 meters were formed on the opening day).
Choose your art like how you’d choose your meat:
And of course, nothing is more surreal than seeing Andy Warhol’s “Campbell Soup” graphic selling right here.
[via Design Finland]