Honda’s been building a reputation of making ads requiring intense, meticulous coordination and touching hearts one way or another – I’ve covered quite a few of them in this blog. Their latest ‘Let It Shine’ brings together a whole lot of (obviously Honda) cars on a field, using their headlights as little pixels that animate to the tune of a ‘Let it Shine’.
Not exactly breathtaking, but fresh nonetheless! By Wieden + Kennedy.
