At the first sight of this ruler concept by designers Shay.Shafranek the thought of ”this must be one of those ‘mesh-up-digital-and-physical-objects-experiment-again” sprang into my mind, almost in a knee-jerk reaction. But upon further consideration, it does have quite a lot of merit (if a little indulgent) in this combination.
This is a work done in conjunction with a PCB-manufacturing company. The most interesting bit, in my opinion, is the idea that with this digital-sensing modules lined up along the sides, you don’t have to line-up a “zero” point. You can start to pick and draw from anywhere, and the reading is automatically calculated from where your pencil first contacts the paper.
More advanced use of the idea also includes: adding distances (you can keep drawing and the ruler adds up the sum of the lengths); having units in different dimensions automatically (e.g. mm, inches);
Intuitive, simple, elegant solution that still retains the familiar analog ruler – you can be as advanced as you want with this ruler.