Of course, we intellectually know that models that appears on our magazines and billboards have been enhanced. But quite often we still assume that a celebrity/model looks just like how they appear on these flashy pages too. Dove, in its Campaign for Real Beauty, hit a gem in this commercial spot that illustrates just exactly how the whole mechanism works – the lighting, the make-up, and the digital touch ups.
And yes, no wonder our perception of beauty is distorted.