Philips Robotskin

Here’s an advertisement for Philips shaver, set in a sci-fi futuristic setting. I liked the artistic direction and details of the film – but at the same time, I can’t help but to wonder whether it’s (waaaaay) too elaborate for a shaver. If it was for a car, I can still associate the emotional attachment. But for a shaver, it is attempting to give too much of an mystical aura to a shaver – is there anybody that emotionally engaged and invested in their shavers?