It isn’t the kinds of ad that will blow you away, but I thought this was quite a clever ad. Without spoiling it too much: you’d probably start to get the commercial maybe somewhere in the middle of the ad, and that’s when everything suddenly make sense. And you’d still want to re-watch it, just to revisit the little nuances and hints that was lightly sprinkled within the video.
I also like how switched tacks and turned a usually dry, boring and perhaps ‘too-rational’ topic into something much more poetic. Something from those typical corporate-y and ‘o-big-industry!’ tone to communicating at a much more personal level.
Catch my drift?
