Cinco Design had done a rather intriguing project. The premise is this – inside every designer/creative is a guiding light that shapes our vision and fuel our creativity. So they asked a bunch of people to boil it down to one word, make a light box of it, and take a photo showing the reflection of the word on the person – they even have a making-of:
And here’s the interactive e-Magazine from the result of the shoot – TheInsideLight.
