Cuddly animals doing their cute little expressions never fail – and that’s where Samsung’s advertisement angle comes from I suppose. To promote their Ultra Touch handphone (which boasts large colorful screen), they began to imagine how phones may be creatively leveraged if they were in the hands of our intelligent, furry friends – hamsters, guinea pigs, hedgehogs, etc.
Creativity + Cute: LOLcats tweaked for mainstream promotion.
