Sony Bravia may be one of the early pioneers of ads in this style – but this ad from Schweppes is no less in artistic merit either. Using high-speed cameras at 10,000 frames per second, the ad lines up a series of moments just as water balloons burst, releasing the splashes of water inside in a cool, sensual and captivating manner (when seen in slow-motion and paired with apt music).
Hopefully more ads in the future move towards this!
