Carling iPhone Ad


Carling’s clever use of the medium’s inherent (additional) dimension to give a more engaging experience for its advertisement. If you tilt it too much, beer actually get ‘spilled’ out, and the realistic looking foam marks clinging on to the glass also gives it a touch of realism confined behind the glass.

Which also brings to my mind – just how good does your ad have to be when you know it’s no longer spoon-fed and streamed into people’s faces (ala TV/radio/newspapers/magazines)? If you think about ads that people have to proactively download onto their medium, it really has to be THAT great.

Paris Motor Show

The Paris Motor Show is a biennial affair showcasing production and concept cars from many major marques for automobile fans to salivate on. Here are just some highlights from the show:

Lamborghini Estoque

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One of the highlights of the show was the Lamborghini Estoque – yes, Lamborghini is showing a car that you can actually enter/exit with reasonable ease! The four-door sports car is only the second in Lamborghini’s history. Personally I didn’t quite like the last third of the car from side view: it looked slightly awkward, like two cars were forcefully blended in the middle.

Some other interesting rides from the show:

Audi A1 Sportsback – Audi’s answer to a lower end, sporty and smaller car.

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Mazda Kiyora – yes, yet another Nagare-styled Mazda concept.

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Nissan Nuvu Concept – you’d either hate or like the cutesy electric car

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Renault Ondelios Concept – Like a bird on the open roads

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For more information about each of these cars, head here~

Singapore Formula 1 Photos

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The Formula 1 Grand Prix in Singapore in 2008 was the first of the republic – it was also the first time it took place at night. I’ve always been partial to street circuits as I feel they give a raw and yet romantic sense of speed – perhaps something that is easier to relate to for the average fan.

Anyway, it was a magnificent night with the flood lights gracing the track with the Singapore downtown skyline as a backdrop. Most Singaporeans probably haven’t watched a single F1 race in their lives (“too boring!”) – but last weekend droves turned up to check it out and I’m sure many have found new appreciation in the sport. I was down near the track too as the cars zipped around on practice days – and certainly for me it felt quite a bit different from what I’ve seen: the noise, the smell and the sense of proximity (that the cars aren’t just doing overhyped roundabouts in some circuits far away) gave me a different perception of the sports.

As seen from the examples above, Boston.com seems to be getting into a habit of amassing great events-reportage pictures (see their Olympics coverage too).

[Full set of Singapore F1 Grand Prix pictures from Boston.com]

Multicolr – Search Flickr by colors

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This is Multicolr by Idée Labs – allowing you to search Flickr’s photo pool based on the key colors. What’s cool about this is you can choose more than 1 color. As shown above – you can have just one color, or keep adding key colors into your criteria. Pretty nifty huh?

Now when’d they combine this with tag-searching as well…(e.g. look for pictures of green apples)?

Transformer comes to Strollers

Strollers have come a long way in terms of baby care. It was once exclusive and expensive, and only the upper echelons of the society could strut their babies around on wheels. Today though, strollers are almost a necessity for every mom, and we’ve also seen innovations that tries to make it simpler to use – to push, to store, to keep the baby safe.

4Moms demonstrated the above stroller – ‘Origami’ – recently at a show, featuring a Transformer-like automatic folding, which simply takes the sweat out of this process (parents will know how frequently they’d have to do this). A one-button push initiates the sequence – and the stroller detects whether a baby’s still in the stroller before morphing. The battery is also rechargeable (about 300 feet of pushing will give you the power for 1 fold). You can also find it on Amazon .

Cool Ad


It isn’t the kinds of ad that will blow you away, but I thought this was quite a clever ad. Without spoiling it too much: you’d probably start to get the commercial maybe somewhere in the middle of the ad, and that’s when everything suddenly make sense. And you’d still want to re-watch it, just to revisit the little nuances and hints that was lightly sprinkled within the video.

I also like how switched tacks and turned a usually dry, boring and perhaps ‘too-rational’ topic into something much more poetic. Something from those typical corporate-y and ‘o-big-industry!’ tone to communicating at a much more personal level.

Catch my drift?

F1 in Singapore Simulation

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Singapore hosted the first ever night-race in the Formula One in 2008, and AixSponza has an excellent animated reel showing the road-track that will bring F1 drivers around iconic architectures in downtown Singapore. I’ve always thought that street tracks are a lot more romantic than purpose-built racing tracks – typical track racing gives me a much more sterile impression, while street races feel a lot more immersive (and I comment from my very qualified experience founded upon years of video arcade & racing simulation games).

The pictures above are just some stills from the reel, showing its quality quite impressively.  No further ado: