Category Archives: Video

Sony Bravia Bunnies

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An ad that people eagerly discuss when you’re in the process of making it; an ad that people speculate and wonder about before it even screens; an ad that turns into an almost cultish following; an ad that is cinematographically excellent and inspiring.

Personally I hope that advertisements in the future are more like these Sony Bravia series – rather than brainstorming on how else to push your advertisement agenda – strive to create unique, interesting and memorable ones like these. If you have people eagerly waiting and wanting to watch your ad (not to mention evangelizing your ad for free, like what I’m doing now), you can’t be wrong.

The Sony Bravia ‘Color – like no other series’ have just released the latest installment to eager fans (it’s quite weird, and yet refreshing, to have fans of advertisements aye? Usually these terms are more for epic movies). Bunnies hopping around the New York City. Watch it!

Touching Ad

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Thai advertisements are usually known to be funny – they are especially deft in comical exaggeration. This, however, is probably one of the most intense advertisements I’ve seen – it might simply just qualify as a short film instead. Narrating a simple but powerful story, it’d probably touch a nerve or two.

The client is a Thai insurance company.

Hand Shadow

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Forming shadow patterns with a light source and hands are an old trick that everybody would likely have used to entertain themselves in those days of black-outs and power outage. But our tricks were probably nowhere as imaginative and well-executed as this one from artist Raymond Crowe.

Image Resizing

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Those of you who’re into graphic UI and navigation design might find this a heaven-sent: context-aware resizing for photos. Unlike typical scaling, the algorithm behind this is intelligent – it recognizes what are the likely ‘low-priority’ areas in a photo and squeeze out those pixels, rather than applying a generic, overall scaling.

In layman’s terms, it makes your pictures scale to fit your space without losing information (through cropping) or become recognizably distorted (through uni-axis scaling).

A Romantic Proposal

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The video is starting to blaze through the blogosphere right now – a wonderfully romantic video of an elaborate proposal to his girlfriend. I’d not spoil the story for you – but suffice to say, sometimes skills you learn in industrial design could just be useful in your real (romantic) life!

The Graphic Illustration MTV

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Found a pretty cool music video of – well – a series of scientific (?) diagrams and illustrations explaining just about everything under the sun. Not quite sure what’s the point, but fascinating nonetheless. Maybe after studying the MTV really intensively for a few weeks, you could pass a high school science exam?

 

Gmail Viral Video

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Like some creative outlets for your videomaking talents? Google has launched a rather interesting video campaign inviting people worldwide to join in imagining how interesting can an ‘M-velope’ (Gmail’s icon) be, when it is passed from the left to the right of the screen in 10 seconds:

Help us imagine how an email message travels around the world. Take a look at the collaborative video we started, and then film what happens next. We’ll rotate a selection of the clips we receive on this page, and add the best ones to the video. The final video will be featured on the Gmail homepage and seen by users worldwide.

All it takes is a video camera, the Gmail M-velope ( ), and some creativity.

Submit your clip by August 13th, 2007 to be considered for the final collaborative video.

I certainly foresee all the bizarre and the interesting: perhaps we’d see the M-velope crossing Antarctica, passed by pet otters, or other wild adventures along the line. It’s definitely a great marketing trick by Google, utilizing Youtube (which they own) – it’s engaging and it’s great publicity for their brands. Clever!